THE EIGHT ARCHETYPES
Eight ways a positioning gap actually shows up
Bariz's report doesn't return a personality type — it returns one of eight named patterns, diagnosed from how your self-assessment compares against what the people who actually work with you say. Each one describes a specific, recognizable way positioning breaks down, and what it's costing you while it stays that way.
Right Work, Wrong Room
People know your craft and when to call you, but not who it's for.
POSITIONING PATTERNTitle, Not Position
You're recognized as a job title, not a position in a market.
POSITIONING PATTERNValue Without a Defined Name
People sense the value you create but can't name your niche.
POSITIONING PATTERNAmbient Presence
You're visible; the signal isn't.
POSITIONING PATTERNKnown Field, Unclear Trigger
People know your field and your audience, but not what actually pulls you in.
POSITIONING PATTERNReputation by Role
You're known as "the builder" or "the fixer," with no specific field or client attached.
POSITIONING PATTERNKnown in the Room
You belong to an audience, not to a clear category.
POSITIONING PATTERNFully Legible
Your network can complete the whole referral sentence. They know your specialism, when to call you, and who it's for.
POSITIONING PATTERN